About Us

We're two life-long friends who come from large male dominated families, Lindy in particular. Over the years we've heard about the frustrations of finding cool products in one place dedicated to men. So, in the unforgettable year of 2020, we were inspired to do something to support the men in our lives (and also create gift ideas for ourselves!). Enter, All About The Man. All About The Man is a single, uncomplicated place to discover men's skincare, grooming products and lifestyle accessories made for men by local brands.

We decided to launch All About The Man in September 2020 with men's skincare and grooming products because finding these products without browsing a department store was one of the frustrations we kept hearing. We also believe in and appreciate the growing importance of using men's skincare and grooming products in men's self-care routines overall. Adding to our catalogue, we were excited to introduce our first lifestyle accessory, Albert Technical Weekender bag, in November 2020 made by our very own Qantas pilot.

So, why shop with All About The Man and what makes All About The Man different?

• Well, we're two women driving a male orientated brand in Australia. That to us seems pretty cool and arguably different.

• We have an unwavering commitment to supporting only local, Australian and New Zealand brands. And given the fun times of 2020, this has become ever more important.

• We're obsessed with personalised curation. This means we're always looking for the latest and greatest men's products to save you time and hassle searching for yourself or as a gift idea!

• Our site is dedicated to products made for men. Of course, anyone can use any kind of products but we think there's a place for all things men and exist to cater for those needs.

There's more to come at All About The Man and we're always open to ideas and suggestions from you about what you'd like to see. Don't forget to become an All About The Man VIP for 10% off your first purchase and important updates on promotions. Thanks for visiting All About The Man and supporting our local business.

Lindy & Francesca x